Conversion Copy Basics: Write Like a Human
Simple copy that improves conversions: clarity, specificity, proof, and next steps.
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Good copy removes confusion.
Use specifics
Replace “high quality” with what that means:
- turnaround time
- warranty
- number of projects
- proof
Add “what happens next”
People fear uncertainty. Explain the next step in 1–3 bullets.
Speak to the main problem
One page should answer: “Is this for me, and what do I do now?”