Resources

A small collection of practical templates and checklists you can copy into your own workflow.

Landing page checklist (one-pager)

Headline → proof → CTA → speed → tracking. Keep it simple.

Get it: request via the contact form.

Lead follow-up script

A polite, fast follow-up template that increases response rates.

Included in the “Speed-to-lead” article.

Campaign naming convention

Stop messy tracking. Standardize names across ads, UTMs, and reports.

Use the UTM builder tool.

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