Pricing & budget tiers
Marketing budgets vary wildly. Instead of fake certainty, here are realistic tiers and what you can expect to do at each level.
| Tier | Best for | Typical focus |
|---|---|---|
| DIY (low budget) Time-rich, cash-tight | Learning + building foundations | Offer clarity, one landing page, basic tracking, content cadence |
| Starter ads Test a channel | Validating demand | One campaign, one CTA, conversion event, basic creatives |
| Growth Add reliability | Building predictable lead flow | Multiple creatives, improved landing pages, follow-up sequences |
| Scale System + team | Expanding channels | SEO + ads + partnerships, CRM pipeline, reporting discipline |
Use the calculators before spending
Start with ROI and CPL math so your budget matches your margins.
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