Paid Ads Starter Guide: Avoid Burning Budget
How to run your first campaigns without turning your budget into a donation.
Want a practical next step? Try the free tools or browse more articles.
Paid ads can work — but only if your offer and landing page are decent.
Start with your margins
Before you run ads, do the math:
- What is your average sale?
- What is your gross margin?
- What is your acceptable cost per lead?
Use the calculators on the Tools page.
Keep campaigns simple
- One audience
- One offer
- One landing page
- 2–3 creatives
Give it learning time
Don’t judge in 24 hours. Let data stabilize, then improve one variable at a time.
Watch for these red flags
- No tracking
- No proof on the page
- Too many CTAs
- Slow site
Start small. Improve weekly.