Simple Reporting: A 10-Minute Weekly Dashboard

Track a few numbers that drive decisions, not vanity metrics.

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Reporting should help you decide what to do next.

Track only a few metrics

  • Leads per channel
  • Cost per lead (if paid)
  • Conversion rate (lead → customer)
  • One quality indicator (e.g., booked calls)

Review weekly

Ask:

  • What improved?
  • What got worse?
  • What’s one test for next week?

Keep notes

Write down changes so you can learn from outcomes.

Simplicity keeps you consistent.