Simple Reporting: A 10-Minute Weekly Dashboard
Track a few numbers that drive decisions, not vanity metrics.
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Reporting should help you decide what to do next.
Track only a few metrics
- Leads per channel
- Cost per lead (if paid)
- Conversion rate (lead → customer)
- One quality indicator (e.g., booked calls)
Review weekly
Ask:
- What improved?
- What got worse?
- What’s one test for next week?
Keep notes
Write down changes so you can learn from outcomes.
Simplicity keeps you consistent.