UTM Tracking Basics (So Your Data Isn’t a Mess)
How to use UTMs to track campaigns reliably without complicated software.
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UTMs are tags you add to a URL so analytics can attribute traffic correctly.
The minimum you need
- utm_source (where)
- utm_medium (type)
- utm_campaign (name)
Naming convention (simple)
Use lowercase and underscores:
- source: google, facebook, newsletter
- medium: cpc, social, email
- campaign: spring_offer, webinar_2025
Create them fast
Use the UTM builder on the Tools page.
Consistency beats complexity.