Start here

If you want leads without chaos, build the fundamentals in this order. Keep it boring. Keep it repeatable.

1) Write your one-sentence offer

We help [who] achieve [outcome] in [timeframe] without [common pain].

If this is unclear, every channel gets more expensive.

2) Make a one-CTA landing page

Headline → proof → benefits → FAQ → one CTA. No distractions.

Use the interactive checklist tool below.

3) Add tracking (UTMs + one conversion)

Use UTMs on every campaign and track one conversion event.

Try the UTM builder.

4) Speed-to-lead + follow-up

Respond fast and follow up 3–5 times over 7 days.

Read Speed-to-lead.

Interactive landing page checklist

Ticks save in your browser (local only). No accounts.

Download printable PDF
Reminder: Education only. No guarantees of revenue, rankings, or lead volume.